Mainstream TV Networks vs Digital Providers: The Shift of Competition and the Next Generation of New Content, within the Context of Changing Viewing Trends and Innovation

Linear TV networks have long been recognized as established television models, relying on fixed air times via public channels. In contrast, digital services operate on viewer-driven consumption, with Netflix, Disney+, and Apple TV+ serving as leading platforms. As media consumption habits shift, rivalry between broadcast stations and streaming serv

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